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Lori Mogol
Tel: 212-285-0514
Email: lori.mogol@ceterisinc.com
Resume Site: http://ceterisinc.com/lori_mogol/
Business Site: http://ceterisinc.com
 

SUMMARY
  • Web site development and design of corporate, intranet, business, and consumer sites
  • Information architecture, user interface design, implementation
  • Management of multiple projects and schedules
  • Effective communication skills with clients and multidisciplinary teams
EXPERIENCE - URLs: http://ceterisinc.com/lori_mogol/experience.html
  • Information architecture:
    • Meet with clients to identify site goals and user needs
    • Develop navigation
    • Create site maps, wireframes, mockups, and functional prototypes using Visio, Photoshop, HTML
    • Advise content owners on structure for effective web presentation
  • Development of web-enabled databases and applications:
    • Collaborate with technologists on usability, data, system flow
    • Design user interface screens
    • Redesigned front-end for Documentum system; provided requirements to programmers for refining search function
    • Implementation of asp and java-based navigation systems
  • QA and testing for cross-platform usability
  • Site building:
    • Develop page layouts in Photoshop and HTML
    • Graphics creation: production of navigation bars, logos, buttons, ads
    • HTML, CSS and DHTML coding
    • Modification of ASP, javascript, java applet, and perl code within HTML documents
  • Site statistics, reporting and analysis
  • Search engine optimization
  • Coordinate content partnering arrangements
  • Technical writing: site documentation, style guides, project plans
  • Project coordination: resource allocation, scheduling, status reports
  • Site maintenance
  • Webmastering: administer hosting, email, password protection, ftp, vendor research

TECHNOLOGIES

Coding: HTML, CSS, JavaScript. XML basic knowledge. Familiarity with JSP, Perl, ASP.
Graphics: Photoshop, ImageReady, Illustrator, Quark, Powerpoint.
Development Tools: Visio, Dreamweaver, HomeSite, FrontPage, BBEdit.
Operating Systems: WinNT/2000/XP, UNIX, Mac.
Productivity: Word, WordPerfect, Excel, Access, MS Project.

PROFESSIONAL/COMMUNITY ACTIVITIES

NYPC (New York Personal Computer User Group), http://nypc.org. XML/Web Services SIG, Co-chair. Project Member of team developing XML-enabled education database.

IPNTA (community group); Initiate technology and public relations projects, designed http://ipnta.org.

RELATED EXPERIENCE

Desktop Publishing

  • Design, layout, and production of print publications.
  • Proofreading, copy editing, and writing.

Marketing

  • Designed and implemented promotion campaigns.
  • Supervised all phases of direct mail and print advertising including list selection and media insertions, copywriting, design, and production.
  • Identified market research needs and implemented qualitative and quantitative methods.
  • Planned and attended sales exhibits for medical conventions.
  • Developed promotion for launch of medical software and cd-rom.

Advertising

  • Devised and executed promotion for advertising sales support.
  • Coordinated promotional events for advertising clients.
  • Set up advertising production procedures.

Business Management

  • Developed budgets for revenues and marketing costs, and departmental administrative expenses.
  • Coordinated licensing agreements for electronic distribution of content.
  • Worked with programmers to design subscription fulfillment systems: data conversion of customer file, needs identification for order entry, financial management, and product distribution.
  • Designed management reports and wrote SQL queries for demographics, revenue projections, and subscription liability.
  • Managed department operations and supervised staff.

WORK HISTORY

 
Present Ceteris Inc., self-employed Consultant, New York, NY
1999-02 Deutsche Bank, Consultant, New York, NY
1993-95 The Lancet, div. Reed-Elsevier, Marketing Director, New York, NY
1991-93 Self-employed, Marketing Consultant, New York, NY
1984-91 Scientific American Medicine, Marketing Director, Marketing Assistant, New York, NY
1981-84 Scientific American Magazine, Editorial Production Assistant
 

EDUCATION

NYPC; XML, JavaScript.
New York University; Direct Marketing Program.
School of Visual Arts; courses in Graphic Design.
Brooklyn College; BA, English.


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