PATIENT2PATIENT
Site Architect, Marketing Consultant

• Develop and map site structure for use by developers and editors
• Search engine optimization, competitive analysis, create ads for paid placements
• Consult on site usability and marketing

• Clarification of business goals and resources
• Information architecture and usability planning:
  • Identify the audience and its technical and visual needs
  • Determine site requirements and outline content
  • Develop site structure, navigation, and flow
• Content development and editing
• Design page layouts and create graphics
• HTML, CSS, and javascript coding
• Site maintenance
• Promotion and marketing of web site
• Webmaster: administer hosting, email, password protection, ftp, vendor research, site statistics

WELL-CONNECTED
Electronic Publishing Manager

• Marketing of web site
• Research and development of content partnering opportunities
• Site design and production consulting

HMS BEAGLE
Web Producer

• Worked on launch: adapted artist's page designs into consistent styles and prepared html templates
• Produced style guide for editorial and html styles

OTHER MEDICAL

Private online service for neurologists, Project Manager

• Content planning and development
• Editing and writing
• Promotion

Print Newsletter for an HMO, Editor/Desktop Publisher

• Wrote summaries of medical news for physicians
• Design and layout of newsletter
• Production management